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Branding & Marketing: Latest trends

Branding is a powerful tool that helps you create a unique personality and identity for a business. Branding as a business tool is constantly changing and it takes some mindfulness to get it right.
Here is the list of top branding and marketing trends and they are
Design Centricity
Major businesses give a lot of importance to design and how it portrays their business. To make the brand noticeable to customers takes a degree of expertise in design centricity.
Native advertising
This is an online publication where the author promotes a particular product or service through a write-up but it looks like editorial content. It is a less intrusive way to do things and still make an impact.
Influence marketing
The main goal of influence marketing is to target influential people rather than the whole market. Developing relationships with influencers can give you access to more potential buyers. People want to be associated with the brands that their favourite personality uses.
The rise of artificial intelligence
With the entry of artificial intelligence, brand experience and customer interaction are on their way to being automated. AI provides powerful insights into customer behavior across the purchase cycle.
Use of virtual reality
Virtual reality helps customers make more informed choices. VR offers an interactive interface and is used in fields like retail, education, healthcare and manufacturing
Executive Branding
This focuses on creating a reputation of value and leadership in an organization. Senior executives develop their own brand and earn better opportunities through it.
Simplicity
When you need to catch attention with design and branding, simplicity is key. It allows viewers to understand what you are saying without taking too much time.
Customer control
The success of brands depends largely on the opinion of its customers. Reviews and feedback are important influences on potential new customers. Great products and good service quality will always stand out, because customers do your advertising for you.

 

 

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